Marketing II

Course Expectations

Mrs. D. Bess

COURSE DESCRIPTION:

This is a one-year course designed for students who have a career interest in Entrepreneurship. Entrepreneurship education prepares students to carry out the entrepreneurial process and experience the entrepreneurial spirit. While Entrepreneurship education is tailored for future small business owners, it prepares all students for the workforce of tomorrow. Whether students become entrepreneurs or not, Entrepreneurship education will provide students with a flexible background that will enable them to make required career shifts and meet the demands of a constantly changing marketplace. Participation in DECA is an integral part of the instructional program. This course will fulfill one of the elective credits required for graduation.

PREREQUISITES:

None

PRE-ASSESSMENTS:

A Pretest will be given to determine the student’s present level of accomplishments, weakness and strengths.

POST-ASSESMENT:

A post-test will be given to determine the students growth in course content, career objectives, and to determine the strengths and weaknesses in the teaching learning system.

GOALS:

§ To identify unique characteristics of an entrepreneur and evaluate the degree to which they possess those characteristics.

§ To develop a marketing plan for an entrepreneurial venture.

§ To apply economic concepts when making decisions for an entrepreneurial venture.

§ To identify and use the necessary financial competencies needed by an entrepreneur.

§ To identify, establish, maintain, and analyze appropriate records to make business decisions.

§ To develop a management plan for an entrepreneurial venture.

§ To describe how cultural differences, export/import opportunities, and current trends in a global marketplace can affect and entrepreneurial venture.

§ To describes how ethics, government, and different forms of business ownership affect the entrepreneurial venture.

CAREER OBJECTIVES:

Upon completion of this course, the student will:

1. Be aware of the importance of Entrepreneurship.

2. Understand the role of the entrepreneur in business.

3. Understand and interpret business records.

4. Develop a business plan

5. Evaluate career choices and long-term options based on personal criteria.

POSSIBLE CAREERS:

Entrepreneur

Merchandiser

Management

Marketing

Sales

Advertising

Human Relations

Retailing

Financing

LESSONS THAT DEVELOP GOALS AND TIME SCHEDUKE (SEQUENTIAL)

Entrepreneurship Overview (Introduction)

A. Entrepreneurship Defined

B. Business Planning

C. Marketing Strategies

SEMESTER UNITS:

Going into Business for Yourself

§ What is entrepreneurship

§ Your Potential As an entrepreneur

§ Recognizing Opportunity

§ Global Opportunities

Researching and Planning Your Venture

§ Feasibility and Business Planning

§ Market Analysis

§ Types of Business Ownership

§ The Legal Environment

§ Site Selection and Layout Planning

Managing Marketing Strategies

§ The Marketing Plan

§ The Price Strategy

§ The Promotion Strategy

§ The Promotion Strategy-Developing and Managing Sales

Managing Your Business Processes

§ Preparing and Planning to Manage

§ Managing Purchasing and Inventory

§ Production Management and Distribution

§ Managing Operations and Staffing

§ Managing Human Resources

Managing the Finances of Your Business

§ Financing Your Business

§ Financial Management

§ Accounting and Record Keeping

Growing Your Business

§ Risk Management

§ Making Your Business Grow

§ Social and Ethical Responsibility

TEXT AND MATERIALS:

Entrepreneurship and Small Business Management 2000---Textbooks are provided to students by the school district free of charge. Students will be charged for lost or damaged books. Any lost or stolen book must be paid for before another book is issued. We will also use videos, guest speakers, and other marketing tools.

Evaluation Procedures:

You will be evaluated on a combination of exams, quizzes, group projects, class participation, oral reports, and notebook, and homework.

All work will be assigned a point value. A percentage grade will be determined by dividing total point earned by total points possible. Each day that you are present you will earn 2 points. A letter grade will be assigned based on the following scale:

A---------90% and above (Excellent)

B---------80%-89% (Above Average)

C---------70%-79% (Average)

D---------60%-69% (Failing)

IN------------------- (Incomplete)

NG------------------ (No Grade

Across the Curriculum Activities:

1. Organizational/Study Skills:---Students are expected to be prepared each day for class with a notebook, clean loose-leaf paper, and a pencil or pen each day when class begins. Students are not to borrow after class starts as it shows a lack of preparation and disrupts the class.

2. Writing—Students will put into practice writing techniques, which they have developed in their English class. Writing assignments and essay questions on exams will be part of their grade.

3. Reading/Learning Strategies—A notebook is required to keep assignments. Notes will be used in this class.

Citizenship Grades:

Citizenship grades are based on how well a student follows the Behavior Expectations for this classroom. Citizenship grades will be assigned as follows:

0-2 warnings = E Excellent

3-5 warnings = S Satisfactory

6 or more warnings =U Unsatisfactory

Attendance:

You are expected to attend all class sessions and be ready to start on time. In accordance with the Clark County School District Regulation 5113 students who exceed (10) unapproved absences in a semester in any course will not receive credit for that course.

Tardiness:

Students entering the room after the tardy bell are required to sign their name on the tardy sheet. All tardies to class are considered unexcused unless the student has a written pass from a school official. Students late 30 minutes or more to class will be marked absent for that period. Tardiness will result in a variety of consequences: warning, parent notification, loss of participation points, counselor referral, dean referral, and required parent conference.

Student Behavior Expectations:

1. No inappropriate talking or swearing.
2. No food of beverages in class.
3. No gum chewing allowed.
4. No hair combing allowed.

Student Behavior Continued

5. Come prepared with pen, pencil, and notebook.
6. We will respect each other and all guests in the classroom.
7. Attendance is to be prompt and regular.
8. Students will not be allowed to make up any assignment due to tardiness, unless family crisis, administrative situations, or counselors’ appointment has detained them.
9. Each student will receive a student handbook with emergency passes. These passes are to be used only when it is very important that you leave the room.
10. No sleeping is allowed in class under ANY circumstances.

Consequences for any infractions will be imposed immediately and may include warnings, loss of daily participation points, change of assigned seat, quiet time out of the classroom, detention after of before school, parent phone call or conference, and counselor or dean referral.

DECA:

 DECA is the professional Association of Marketing Students. All Marketing students are required to be members of DECA and to participate in the club’s activities both in class and out of class as required by the instructor. The dues are $10.00 for the year. Activities such as state and national membership, monthly meetings, chapter officer meeting, committee work and other DECA activities offer students an opportunity to learn skills taught in the classroom, and to meet and network with other marketing students from Nevada and from other parts of the country.

PARENT NOTIFICATION

I,____________________________________have read and fully understand Mrs. Bess’s

 (Student Name

course expectations. I will not only follow these guidelines, but will also abide by the Palo Verde High School and Clark County School District policies as well. I willfully showed these documents to my parents(s)/guardian(s). We both understand that if I do not abide by any or all of these rules or expectations, I will be given my parent(s)/guardian(s) may be contacted, points lost, or a dean’s referral given.

Signed___________________________________________________Date__ _________

 Student Signature

Signed____________________________________________________Date_ _________

 Parent/Guardian Signature