Mrs. Bess, Teacher

Course Scope:

 This one-year course is designed for students who have a career interest in marketing, merchandising, and management. This marketing course emphasizes basic economic concepts, human resource theories, marketing principles, and business foundations. Topics of study include selling, advertising, visual merchandising, credit, pricing, financing, personal selling, produce/service planning, hospitality/tourism, and quick-and-full service restaurant management. It provides individuals with an understanding of competencies necessary for success in initial employment in marketing, management, and business ownership. Participation in DECA is an integral part of the instructional program. This course will fulfill one of the elective credits required for graduation.

Prerequisites:

None

Pre-Assessment:

A pretest will be given to determine the students present level of accomplishment,

 weaknesses and strengths.

Post-Assessment:

A post-test will be given to determine the students growth in course content, career

objectives, and to determine the strengths and weaknesses in the teaching-learning

 system.

Career Objectives:

Upon completion of this course, the student will:

1. Be aware of marketing-related occupations.
2. Be able to describe skills necessary for employability in marketing-related occupations.
3. Evaluate career choices and long-term options based on personal criteria.
4. Formulate long term career goals.
5. Choose from service areas of business and marketing with specialty areas of focus such as promotion, retailing, advertising and personal selling.

Possible Careers:

Careers associated with the concepts presented in this course include:

 Merchandising Advertising

 Marketing Human Relations

 Management Retailing

 Sales Financing

Course Outcomes:

1. To understand marketing and the cooperative work program.
2. To exhibit an understanding of economic systems.
3. To recognize the existing relationship between communication skills and marketing.
4. To identify basic business concepts.
5. To communicate the nature and scope of selling.
6. To understand the need for product knowledge and its use in selling.
7. To determine the nature and scope of warehousing and inventory control.
8. To state the nature and scope of credit.
9. To analyze the cost-profit relationships in marketing.
10. To develop problem-solving techniques.
11. To estimate personal financial needs.
12. To understand advertising, sales promotion, and media selection.
13. To identify international marketing concepts.
14. To provide basic facts about entrepreneurship and the careers in marketing and distribution.
15. To emphasize accuracy in handling personal and business records.
16. To discuss interpersonal and human relations skills and their uses in marketing.
17. To develop appropriate employability skills.
18. To develop a program of activities in vocational understanding, leadership development, civic consciousness, and social intelligence through participation in the DECA association (an association of marketing students).
19. To develop personal traits important to career advancement.
20. To acquire knowledge and skills needed for management careers.

Lesson Topics with course outcomes and Time Schedule:

 Lessons:

Marketing Overview (Introduction) Time in Weeks

A. Marketing Defined 2 Weeks
B. Explanation of 4 P’s(product,price,promotion,place)
C. Good service ideas
D. Career Opportunities in Marketing

Semester Unit: Time in Weeks

Why Study Marketing

* Business/economy relationship
* Enhancing consumer awareness 7 Weeks
* Costs and buyer money

 Marketing Concept

* Evolution
* Implementing

Semester Units Continued

Marketing Strategy 9 Weeks

* Opportunity Analysis
* Target market
* Marketing Mix
* Marketing Management

Marketing Environment

* Competitive forces
* Economic forces
* Political forces
* Legal & regulatory forces
* Technology forces
* Sociocultural forces

Global Markets

* International marketing
* Trade alliances and agreements
* Organizational structures

Marketing Channels

* Define 9 Weeks
* Function of channels

Buyer Behavior and Target Markets

* Defining market research
* Technology and data bases
* Collecting Data
* Research projects

Consumer Buyer Behavior

* Consumer problem solving

* Buying decision process
* Person and psychological influences
* Social influences

Target Market

* Market selection process 9 Weeks
* Segmenting markets
* Selecting markets
* Developing market forecasts

Semester Unit Continued

Product Concept

* Products defined
* Classifying products
* Product lines
* Product mixes
* Product differentiation
* Product positioning
* Managing products

Branding and Packaging

* Brand types
* Benefits of branding
* Selecting brand names
* Brand licensing
* Protecting a brand
* Packaging functions
* Marketing strategy
* labeling

Text and Materials:

Marketing Essentials, Second Edition 1997---Textbooks are provided to students by the school district free of charge. Students will be charged for lost or damaged books. Any lost or stolen book must be paid for before another book is issued. We will also use videos, guest speakers, and other marketing tools.

Evaluation Procedures:

You will be evaluated on a combination of exams, quizzes, group projects, class participation, oral reports, and notebook, and homework.

All work will be assigned a point value. A percentage grade will be determined by dividing total point earned by total points possible. Each day that you are present you will earn 2 points. A letter grade will be assigned based on the following scale:

A---------90% and above (Excellent)

B---------80%-89% (Above Average)

C---------70%-79% (Average)

D---------60%-69% (Failing)

IN------------------- (Incomplete)

NG------------------ (No Grade

Across the Curriculum Activities:

 
1. Organizational/Study Skills:---Students are expected to be prepared each day for class with a notebook, clean loose-leaf paper, and a pencil or pen each day when class begins. Students are not to borrow after class starts as it shows a lack of preparation and disrupts the class.

 
2. Writing—Students will put into practice writing techniques, which they have developed in their English class. Writing assignments and essay questions on exams will be part of their grade.

 
3. Reading/Learning Strategies—A notebook is required to keep assignments. Notes will be used in this class.

Citizenship Grades:

Citizenship grades are based on how well a student follows the Behavior Expectations for this classroom. Citizenship grades will be assigned as follows:

0-2 warnings = E Excellent

3-5 warnings = S Satisfactory

6 or more warnings =U Unsatisfactory

Attendance:

You are expected to attend all class sessions and be ready to start on time. In accordance with the Clark County School District Regulation 5113 students who exceed (10) unapproved absences in a semester in any course will not receive credit for that course.

Tardiness:

Students entering the room after the tardy bell are required to sign their name on the tardy sheet. All tardies to class are considered unexcused unless the student has a written pass from a school official. Students late 30 minutes or more to class will be marked absent for that period. Tardiness will result in a variety of consequences: warning, parent notification, loss of participation points, counselor referral, dean referral, and required parent conference.

Student Behavior Expectations:

1. No inappropriate talking or swearing.
2. No food of beverages in class.
3. No gum chewing allowed.
4. No hair combing allowed.

Student Behavior Continued

 
5. Come prepared with pen, pencil, and notebook.
6. We will respect each other and all guests in the classroom.
7. Attendance is to be prompt and regular.
8. Students will not be allowed to make up any assignment due to tardiness, unless family crisis, administrative situations, or counselors’ appointment has detained them.
9. Each student will receive a student handbook with emergency passes. These passes are to be used only when it is very important that you leave the room.
10. No sleeping is allowed in class under ANY circumstances.

Consequences for any infractions will be imposed immediately and may include warnings, loss of daily participation points, change of assigned seat, quiet time out of the classroom, detention after of before school, parent phone call or conference, and counselor or dean referral.

DECA:

 DECA is the professional Association of Marketing Students. All Marketing students are required to be members of DECA and to participate in the club’s activities both in class and out of class as required by the instructor. The dues are $10.00 for the year. Activities such as state and national membership, monthly meetings, chapter officer meeting, committee work and other DECA activities offer students an opportunity to learn skills taught in the classroom, and to meet and network with other marketing students from Nevada and from other parts of the country.

PARENT NOTIFICATION

I,____________________________________have read and fully understand Mrs. Bess’s

 (Student Name

course expectations. I will not only follow these guidelines, but will also abide by the Palo Verde High School and Clark County School District policies as well. I willfully showed these documents to my parents(s)/guardian(s). We both understand that if I do not abide by any or all of these rules or expectations, I will be given my parent(s)/guardian(s) may be contacted, points lost, or a dean’s referral given.

Signed___________________________________________________Date__ _________

 Student Signature

Signed____________________________________________________Date_ _________

 Parent/Guardian Signature

_____________________________________ ______________________________

Parent/Guardian Home Phone# Parent/Guardian Work Phone#